Companies, incentive professionals and others searching for gift card information now have a new, streamlined resource--the redesigned Web site www.usegiftcards.org from the Incentive Gift Card Council (IGCC), a special industry group of the Incentive Marketing Association (IMA). The trade group also introduced a new logo to coincide with the Web site redesign.

The IGCC Web site is now easier to navigate, and its expanded directory helps provide a one-stop resource for potential gift card buyers looking for particular providers, types of gift cards and related services. In addition, it includes research resources, case studies and gift card incentive guidelines. The site also makes it easy to find gift card providers who meet IGCC standards.

Key audiences for the new Web site include corporate incentive customers, incentive service companies, business and consumer affairs news media, and IGCC members, who may access a members-only section with additional research data, event details and incentive industry news.

--Donna M. Airoldi This page is protected by Copyright laws. Do Not Copy