by Joe Henry | March 14, 2017
Watches are timeless, pun intended. A finely crafted timepiece can be inherited by your children, and your children's children. 

At the same time, they're swiftly evolving, incorporating new features. Citizen Watch Company for instance is celebrating its 41st anniversary this year. The company was the first to bring light-powered technology to watches, said Richard Low, vice president of special markets at Citizen.

"Citizen is the No. 1 mid-priced luxury brand in the marketplace," Low says. "What we bring to the incentive market is technology in several different forms."

Low points to the company's fashionable Skyhawk series, an atomic watch which can show two time zones. It also has chronograph features, dual alarms, and a light meter so wearers know how much charge is in the battery. 

"It's excellent for travelers," Low says. 

As fashion comes to the forefront, Citizen is also re-introducing its Stiletto line of watches -- one of the thinnest, light-powered watches on the marketplace. "Fashion-wise, men typically have more than one watch -- the average is between eight and 10," Low says. "So we're designing watches that are thinner than in the past."

Citizen-owned Bulova also has extremely popular offerings. Its CURV collection -- introduced last year at Baselworld -- is one of its top-selling collections. As the name suggests, this series has a curved face so it better fits the wearer's wrist, and it also has curved chronograph movements to accommodate its unique form. 

Adrienne Forrest, Bulova's vice president of corporate sales, says this year the company will also be focusing on two ladies' styles: the Ladies' Automatic 98P170 as well as the Ladies' Marine Star 96R215.

"The desire for real, quality timepieces that have high perceived styling and value for money is a very strong industry trend," Forrest says. 

Seiko has also been innovating. Kevin Dougherty, vice president of special markets at Seiko Corporation of America, points to the Astron, "the world's first analog, solar-powered watch that receives GPS satellite signals and adjusts to the precise local time anywhere on Earth." 

The Astron is unique, Dougherty says, because it offers full global coverage. "Seiko Astron watches also automatically recognize which time zones they're in," Dougherty says. 

He also pointed out the company's Prospex Radio Sync Solar watch, which is slightly less costly than the Astron GPS Solar watches. While Prospex is known for its dive watches, these pieces are meant for adventurers across land, sea, and air.