by Andrea Doyle | May 18, 2017

Baselworld, the most important show for the watch and jewelry industry, was held this March and more than 106,000 buyers were on hand to help celebrate its 100th anniversary. Trends included an influx of vintage-inspired timepieces, smartwatches, and hybrid watches, with many brands striking a balance between cutting-edge technology and classic design.


Bulova
Bulova is looking back to 1917, when its first-ever women's timepiece, Rubaiyat, was introduced. Now, more than 100 years later, that watch's heritage has been revisited with 12 stunning timepieces. Each is adorned with hand-set diamonds, unique cabochon-crown placement at the focal 12 o'clock position (to echo the original design), and a choice of stainless, gold-tone, and rose gold--tone cases and bracelets, as well as elegant leather straps lined with sophisticated color accents. Punctuating each caseback is the hallmark Goddess of Time insignia, alluding to both the legend of Rubaiyat (a famed collection of Persian poetry) and today's empowered woman.


Citizen
In 2016, Citizen released the world's thinnest light-powered watch with a 2.98mm case and 1.00mm movement. This year at Baselworld, Citizen continued pushing the boundaries of technology by introducing its latest hybrid smartwatch: the Proximity Pryzm. Featuring an innovative crystal design, the watch connects to a smartphone via Bluetooth to alert the wearer to calls, texts, alarms, and more. Best of all, the Pryzm is powered by Eco-Drive technology, generating power from any light source, so it never needs to be plugged in to charge.


Seiko
In another step toward becoming an entirely separate brand, Grand Seiko announced its logo will be at the 12 o'clock position for all Grand Seiko watches from now onwards. As to this brand's styles for 2017, the company is going back to its beginnings by unveiling a reproduction of the very first Grand Seiko from 1960.

Last year, Grand Seiko introduced a sports model in the black ceramic collection. This year, the collection has expanded to three new spring-drive chronograph models.


Fossil Group
Fossil Group announced during Baselworld that it will launch more than 300 connected watch styles across 14 brands this year.

Diesel smartwatch

Since launching its first smartwatch in fall 2015, Fossil Group has brought to market more than 150 touchscreen smartwatches, hybrid smartwatches, and activity trackers for brands including Chaps, Diesel, Emporio Armani, and many more. New Fossil Group brands entering the wearables  space this year include DKNY, Marc Jacobs, Relic, and more.  





Questions or comments? Email adoyle@ntmllc.com



This article appears in the May/June 2017 issue of Incentive.