by Agatha Gilmore | July 18, 2013
Summer is in full swing, and timepieces are as bright and fun as the season itself. “This summer, watches are cleaner and bolder,” says Adrienne Forrest, vice president of corporate sales for Bulova Corporation. “The lines are basically classic with very clear dials. At the same time, non-traditional materials such as polyurethanes and silicone lend a lighter feel.”

The Bulova Sport Casual Collection (style 98N102) ladies’ watch is playful yet rugged, featuring a stainless steel-link bracelet wrapped in white polyurethane. With a gold-finish stainless-steel case, three subdials, a patterned silver-white dial, and luminous hands and markers, it exemplifies the continuing oversize “boyfriend” case trend for women and is water resistant up to 164 feet. $350, [email protected]

Similarly, the Citizen Eco-Drive Ladies’ World Time A-T (FC0000-59D), the first atomic timepiece for women, features soft lines, an etched mother-of-pearl dial, and feminine pops of color. It is radio-controlled to be accurate in 26 time zones and features a perpetual calendar. The wearer can switch between the primary and secondary time zone with ease, making this the go-to timepiece for the international traveler. $575, [email protected]

Use of diamond accents continue to be popular, as demonstrated by the Citizen Eco-Drive Ladies’ Bella (EM0120-58A). Diamond markers highlight the sweeping motif of the embossed dial, which adds a hint of movement to the feminine design of the case and bracelet. $475, [email protected]

Fossil’s Virginia Three Hand Stainless Steel Watch also features diamond-like accents on its face and stainless-steel bracelet. With a popular rose-gold finish, the watch is made to appeal to both the modern sophisticate and vintage enthusiast. $105,

For men, “complex architectural cases are still very current,” Forrest says. Case in point: the men’s Bulova’s Marine Star Collection (style 98B177) watch. The high-performance, architecturally layered, bezeled stainless-steel case features a matte black dial, luminous hands and markers, a calendar, and pops of blue, including a blue luminous-tipped second hand. It’s water resistant up to 328 feet. $325, [email protected]

The Victorinox Swiss Army Original (241516) combines an aluminum bezel, a nylon fiber middle-case, and a NATO strap for such a lightweight, comfortable feel that you might forget you’re wearing it. The Army Original is easy to read, simple, and direct in design and shape, and features Swiss-made quartz movement, date calendar, and luminescent hands. It is water resistant up to 330 feet. $325,

The Citizen Eco-Drive World Time A-T (AT9010-52E) is bold, masculine, and dimensional, keeping time in 26 time zones as it is radio-controlled in North America, Europe, Japan, and China. It also features a perpetual calendar and allows the wearer to switch between primary and secondary time zones. $575, [email protected]