September 28, 2010
One of the more exciting launches this year in the watch industry has been the steel and ceramic ladies' version of Tag Heuer’s Formula 1 Collection, and the luxury timepieces can now be included in incentive and reward merchandise programs.

First introduced at Baselworld 2010, the watches were added to the Corporate Sales Division catalog of Tourneau, Tag Heuer’s parent company, just in time for the holidays. 

The Formula 1 comes in black or white and feature a 37 millimeter polished stainless steel case with a black/white ceramic fixed bezel, a three-row alternating ceramic and stainless steel bracelet with steel folding clasp, black/white dial with date window at 3 o’clock, Swiss quartz movement, and is water resistant to 200 meters. 

The collection also includes a version with 60 diamonds around the fixed bezel for a total weight of 0.35 carat, also available in black or white ceramic.

Pioneered by Chanel in 2000, ceramic watches have become popular in recent years, especially for ladies' collections. New technologies have helped make the material durable and scratch-resistant, yet also thin and lightweight. 

The new Tag Heuer cermaic line model numbers and prices are:
Formula 1 Ceramic, Black—WAH1210BA0859, $1,200
Formula 1 Ceramic, White—WAH1211BA0861, $1,200
Formula 1 Ceramic with Diamonds, Black—WAH1212BA0859, $1,700
Formula 1 Ceramic with Diamonds, White—WAH1213BA0861, $1,700

For more specifications and ordering information, visit or call (800) 424-3113.