by Agatha Gilmore | June 07, 2011
Despite the ubiquity of cell phones, BlackBerrys, and iPhones, all of which keep time, wristwatches remain popular. That’s because watches also are big-time fashion accessories. In the incentive arena, they are coveted symbols recognizing achievement at work. 

But with summer upon us, let’s focus on the fashionable aspects of this perennial incentive award. Here’s what’s in.  

Her Time
When it comes to ladies’ trends, diamonds continue to sizzle, while the use of rose gold has become white-hot, says Adrienne Forrest, vice president of special markets for Bulova Corp. The new Ladies’ Bulova Diamond (98R150) from the Diamonds Solano Collection features 16 individually set diamonds on a rose-gold-plated stainless steel case with a mother-of-pearl patterned face and a stitched white leather strap. It is water resistant up to 50 meters. $575,

Fossil’s Ladies Rose Gold Two Tone (ES2787) blends the look of stainless steel with rose-gold tone and encrusts the setting with a 45-stone top ring. The watch is water resistant up to 100 meters. $115,

On the sporty side, Torneau’s TAG Heuer Formula 1 Steel & Ceramic Chronograph has a polished ceramic face with diamonds and a bezel setting. $2,400,

His Time
When it comes to men’s timepieces, accuracy is king, says Jim Keenan, senior vice president of special markets for Citizen Watch Co. The Citizen Eco-Drive Skyhawk A-T (JY0000-53E) automatically tunes the time each night down to the exact second in North America, Europe, and Japan. It also boasts features like world time in 43 cities, two alarms, a chronograph with 24-hour recorder, a rotating slide-rule bezel, and water resistance up to 200 meters. And it’s powered by light. $850, [email protected]

From Bulova’s Precisionist Champlain Collection, the Men’s Bulova Precisionist (96B156) is the world’s most accurate watch with a continuously sweeping second hand—offering accuracy to within 10 seconds per year. It features a black carbon-fiber dial, a rotating bezel, a curved calendar window, a 24-hour track, and water resistance up to 300 meters. $625,

For a more casual work-wear option, Fossil’s Men’s Silicone (FS4605) sports a jet-black finish, a textured blue dial with brushed silver-tone indexes, and a chronograph. $115,

Classics Are In
What’s another hot trend? Classic styles. The Citizen Eco-Drive Caliber 8700 (BL8097-52E) honors the Old World skill of watchmaking and blends classic style with a sporty, modern edge. The light-powered timepiece features a 42 mm case, a black-ion plating, a perpetual calendar, an alarm, and water resistance up to 100 meters. It has several face color options, and diamonds can be added. $500, [email protected].

From Torneau’s Raymond Weil brand, the Parsifal Automatic Date watch features a classic 39 mm stainless steel case, a gray Roman dial, and automatic date. $2,350,

When it comes to time-keeping of the mantle variety, Bulova’s Frank Lloyd Wright-inspired clock features a solid wood base with a light cherry stain. The clock is a modern take on the glass window in the living room of the Wright-designed W.A. Glasner House in Glencoe, IL. $50,