by Agatha Gilmore | June 05, 2012

 The Bulova 96P126

Summer's around the corner, and what better way to usher it in than with beautifully adorned and tech-inspired timepieces?

Lady in White
The trend for women's watches this summer is design, design, design - preferably with light and airy touches. "Whether it be a larger 'boyfriend'-style case, sparkling diamond accents, or chic ceramic detailing, women are looking for high-style elements that set a watch apart," says Jeffrey Cohen, president of Citizen Watch Company of America, Inc.

The Citizen Eco-Drive Ladies' Ceramic (FB1230-50A) boasts 32 diamonds in an oversized case, as well as strong yet lightweight ceramic accents on the bezel and bracelet. It also features a chronograph and Citizen's signature Eco-Drive light-powered technology. $695, [email protected]

From Bulova's Wintermoor Collection, this stainless-steel ladies' timepiece (96P126) features eight individually hand-set diamonds on a patterned silver-white dial; curved metalized crystal; day, date and 24-hour subdials; and a white-leather strap. It is water resistant up to 30 meters. $375,

Summer Sport
Meanwhile, "Men are more intrigued by innovative technological elements and advancements than ever," Cohen says. Watch-face gadgets are still top priority, allowing for high-tech time-telling with a summer-ready sporty vibe.

The Bulova Marine Star (98B159) features a black sunray-and-wave patterned dial, black and blue rotating bezel, date calendar, and luminous hands and markers. It has a black rubber strap and is water resistant up to 200 meters. $240,

The Citizen Eco-Drive Men's Perpetual Calendar Chronograph (BL5405-59E) features a chronograph, perpetual calendar, dual time, alarm, and rotating inner ring. It also boasts Citizen's Eco-Drive light-powered technology. $525, [email protected]

On the high end, the Movado Series 800 (2600096) dazzles the eye with a black aluminum tachymeter bezel, black dial, three subdials, Swiss quartz chronograph, and black perforated leather strap with contrast stitching. It's water resistant up to 40 meters. $1,295,