by Leo Jakobson | November 13, 2017
Classic is in at Bulova, says Adrienne Forrest, the company's vice president of corporate sales. The Military and Office Wear lines have clean, timeless designs. With leather bands and rose gold plating or tone, these watches have a look that keeps coming back -- or really, never went out of style. Bulova's Marine Star nautical line is also proving popular this winter, but except for the rose gold accents, has a very different look. This new six-handed chronograph (Model 98B301) pairs a screw-back case and bracelet of stainless steel with a blue dial that is very hot right now. It is surrounded by a blue glass and rose gold-tone insert on a ratcheted, rotating bezel, and is water resistant to 200 meters, while the women's Marine Star models go at least to 100 meters.

Another trend Bulova is seeing now is metallic silver, with high-polish, high-shine finishes. This is in contrast to the satin or part-satin cases you'd have seen in the last few years, Forrest adds. The Women's Rubaiyat Watch (Model 96R219), with 50 diamonds set around the case and on the face, features that look. Harking back to classic designs, this Rubaiyat watch has a case back featuring a die-struck "Goddess of Time" design. 

Tech-savvy consumers want more than time from their watches these days, and Citizen Watch Company of America has a number of smart watches that come with the company's light-powered Eco-Drive, which means this smart watch won't die on you. The Citizen Proximity Pryzm (Model BZ1021-54L) features include Bluetooth connectivity to an iOS or Android device, and visual and vibration alerts when the wearer receives a phone call, email, text, or social media notification. It is water resistant to 100 meters.

Also featuring the light-powered Eco-Drive, the Citizen Promaster line is designed for the active lifestyle -- tough, sporty watches with features like scuba-diving depth meters, pilot slide rule bezels, and GPS that synchronizes time in 27 major cities. The Citizen Promaster Altichron (Model BN5058-07E) is aimed at climbers and features an altimeter that measures height above sea level from 1,000 to 32,000 feet (which will take you well above the summit of Mount Everest).

At Seiko, "analog sport watches have become all the rage," says Kevin Dougherty, director of special markets at Seiko Corporation of America. "Seiko pioneered several features in dive watches that are now widely accepted as setting the global standard, including the "accordion-style" strap, the wide arrow-shaped hands for extra legibility, and the two-piece case construction for added security." This is seen in the Seiko Prospex Automatic Diver (Model SRPB53), with a blue dial, date, and 200-meter water resistance. The Seiko Coutura Radio Sync Solar Dual Time (Model SSG019) has a stainless steel case and bracelet, blue dial, and a cabochon crown. The light-powered model automatically syncs in 25 time zones, and boasts a six-month power reserve.