by Andrea Doyle | February 07, 2017
In an effort to enhance its corporate gifting, sales incentive, and awards experience, Bulova Corporate Sales has expanded the territory of long-time partner IncentiveSource, Inc. It will now include Indiana, Ohio, and Kentucky, in addition to Missouri, Iowa, Kansas, Arkansas and Nebraska -- a total of eight states in the U.S. 

Headquartered in St. Louis, with four regional offices, IncentiveSource, Inc. has been servicing distributors in the corporate gift, incentive travel, and premium/incentive industry, since 1998 and has been a Bulova partner since that time. 

"Incentive Source is an exemplary manufacturer's rep group. In our 15+ years of working together, Mark Wunderlich and his team continue to set the bar at the highest level of professionalism in our industry," said Adrienne Forrest, vice president of corporate sales, New York City-based Bulova Corporation. She added that "while there are many reasons for corporate gifting, we believe the best choice is a Bulova timepiece, a classic American brand known for innovation, craftsmanship, and advance technology since 1875." 

This latest move reflects Bulova's efforts to balance that reputation as "a classic American brand" with steady innovation and expansion. For example, its Gift in Time watch experience program has become a high-demand offering for incentive events. During the program, a Bulova representative sets up a branded display where recipients can choose their own watch and then get it fitted. Recipients try on different watches and mingle with each other as they compare different colors and styles, adding a teambuilding component to incentive events.