by Leo Jakobson | May 13, 2013
Bulova Corporate Sales has unveiled several creative new programs for incentive buyers, as well as a new name and website.

The new offerings are both heavily incentive focused. The "Gift in Time" program which will bring a Bulova representative and selection of watches to a live event to allow participants to select their own gift, while "Bulova Rocks" is an add-a-diamond program, providing watches that can have up to 12 diamonds added as sales goals or other corporate milestones are achieved. 

Under the Gift in Time program, Bulova will send a representative to an incentive travel program or other special event and set up a branded watch display stand staffed by a Bulova representative who will help attendees choose a timepiece from a selection of men's and women's models, offering style advice as well as custom fitting of bracelets where needed. The watch styles available can be chosen based on budget, include both strap and bracelet models, and come with a decorative box and bag. This can be done at the beginning of an event‚ typically registration, or throughout. Bulova will send the representative at no cost, but the client is responsible for watch shipping and any lodging needed. Several payment options are available. 

The Bulova Rocks add-a-diamond program allows corporations to offer a progressive achievement award program that is worn on the recipients wrist every day. Watches that can be fitted with up to 12 diamonds are available in both men's and women's styles. Every time the requisite goal is met, the watch can be sent in to have another diamond added. A variety of customization options are available including logoed dials and engraving. Watches will receive new batteries and a minor refreshment when sent in. 

Having changed its name from Bulova Special Markets to Bulova Corporate Sales, there is a new website,, and a new email address [email protected], where more details on these and other corporate gift programs are available. The phone number remains (800) 228-5682.