While trendy items may be tempting, every season we find that the tried-and-true gifts continue to please employees today. Gift cards literally come and go, and the holidays provide the one opportunity for a personal touch.
Of course, keeping it useful doesn’t mean it can’t be fun. Regardless of what gift you give, you will find success if you keep the company logo subtle and the usage obvious. If you give employees something of value in their everyday lives, your gift will keep giving—and your brand will keep reappearing—all year long.
Some great ideas for this holiday season include:
•Think of me: Of course, employees appreciate a gift that surprises and delights. Digital photo frames with clocks or themed gift sets are appreciated and remain useful. If your company enjoys a holiday break, consider a holiday vacation gift package, such as one with a branded game set, cups, and snacks. This conveys both appreciation and the encouragement to enjoy the time away.
•Clothe me: People still love apparel but avoid those tired polo shirts and give them something practical, like a warm fleece or a scarf with a subtle logo. Fleece blankets are also extremely popular, especially in colder climes.
•Feed me: Studies have shown that people remember someone that sent them chocolate much more than someone who sent them a pen. A candy jar with your logo will still be on their desk and be filled and refilled long after the initial candy is gone. Coffee mugs are also great for stuffing. There is nothing more fun than to find a present within a present.
•Carry me: People simply love bags and today’s nonwoven shopping totes take on lives of their own. One nice bag will travel everywhere from the supermarket to the beach to the library. And don’t forget everyone still needs a nice duffle bag for weekend getaways.
•Run with me: And despite people’s penchant for candy, health and fitness gifts continue to be favorites. Stainless steel water bottles are especially popular this season.
And one more holiday tip: don’t give a gift in December! If you really want to stand out, make another holiday your own: you can give thanks for your employees just as effectively on Thanksgiving as on Groundhog’s Day.
Jerry McLaughlin is CEO of Branders.com, the world’s largest online promotional items company. Branders.com has put more logos on more items for more people than anyone else on the planet.