by Leo Jakobson | September 27, 2011

For something you stick in your germ-filled mouth two or three times a day, the average toothbrush doesn’t get a lot of love. Most people keep them out in the open, hanging above the bathroom sink or in a glass on the vanity. Considering that both the human mouth and the frequently humid bathroom are great breeding grounds for germs, this isn’t really sanitary.

Now you can add some sanitary science to that equation with the Violight line of UV toothbrush sanitizers, which kill 99.9 percent of germs—including strep, staph, e.coli, salmonella, and H1N1—using ultraviolet light, a technique used in hospitals and recognized by science for the better part of a century. Among its accolades, the Violight was chosen as one of Time magazine’s “Coolest Inventions of the Year” in 2004, when the company launched. 

Among the products Violight offers is a Philippe Starck-designed cup for up to four toothbrushes, the Violight Toothbrush Sanitizer. Just stick a toothbrush in headfirst after using, touch a button, and the cup will expose the brushes to 10 minutes of UV light, shutting off automatically. It retails for $49.95. The $29.95 Violight Personal/Travel Toothbrush Sanitizer is a battery-powered case that throws a UV light directly onto the bristles and retails for $29.95. The company also sells designs suitable for children, as well as a cell phone sanitizer big enough for smartphones. 

Pinebrook, NJ-based Rymax Marketing Services is the exclusive distributor of Violight products in the incentive and premium products channel. Violight products can be customized with a logo or colors, and pricing will depend on customization and order size.