March 15, 2011

One of the top water-filtration system brands—ZeroWater—is now available to the incentive market through merchandise company Lapine, Inc., which will act as national distributor of the ZeroWater filtration system for the premium industry.

The ZeroWater system combines five technologies to remove virtually all dissolved solids from tap water to provide a great-tasting beverage. The company claims to be the only water filtration system that filters water to meet FDA standards in total dissolved solids (TDS) for purified bottled water. After filtration, water from ZeroWater measures 000 for levels of TDS, well under the FDA’s 000-010 standard for bottled water. Its pitcher and filter also have received certification from NSF International as well as the Water Quality Association.

“Drinking filtered tap water not only tastes better, but it helps the environment by eliminating consumers’ dependence on plastic water bottles,” says Bob Roney, ZeroWater VP of sales, in a statement. “By teaming with Lapine, we are confident that ZeroWater will continue to reach new audiences and educate them on the benefits of filtered water.”

The ZeroWater water-filtration system comes in a variety of sizes and styles. Products include:

- Eight-Cup Water Filtration Pitcher—An independently made TDS meter provides confirmation that the ZeroWater filter cartridges are working and tells users when it is time to replace the filters. The pitcher also includes a pour spout and in-fridge push button dispenser. MSRP: $35

- 23-Cup Water Filtration Dispenser—The largest refrigerator filter dispenser available, the ZeroWater dispenser has a one-hand pull and pour button spout, a built-in TDS meter holder, and a convenient, space-saving design. MSRP: $39.99

- Filter Replacement Packs—ZeroWater’s replacement filters are completely recyclable and include its patented 5-Stage Dual-Ion Exchange filtration system, removing virtually all dissolved solids from users’ tap water. MSRP: $29.99 for the two-pack, $55.99 for the four-pack.

To learn more about ZeroWater’s water-filtration systems, visit