by Andrea Doyle | July 18, 2013
America’s tastes have become more sophisticated and many people yearn to try new and inventive things. The plethora of TV cooking shows has contributed to America’s fascination with food. This fascination has led to food and gourmet products becoming a powerful way to motivate and recognize employees. Often, products are shared with family and friends, serving as a powerful reminder of the company that rewarded them. 

“Great food has universal appeal and is a powerful motivator,” says Matt Burdette, Omaha Steaks’ B2B sales and marketing manager. “Delicious, mouthwatering steaks and gourmet foods are guaranteed to increase customer loyalty and motivate employees, in addition to being a much-appreciated gift.” Here are a few gourmet foods that will motivate your employees. 

Since 1926, Godiva has been the premier maker of fine Belgian chocolates. Founder and master chocolatier Joseph Draps developed a unique formula for rich chocolate with unparalleled smoothness and shell-molded designs. Godiva helps premium incentive and special markets customers create award-winning programs with its assortment of world-class chocolates, truffles, cocoa, and delectable biscuits. (866) 888-6095; [email protected]

Omaha Steaks
Omaha Steaks is a family-owned company that markets and distributes a variety of USDA-approved, grain-fed beef and other gourmet foods including its famous Filet Mignons, succulent seafood, pork, poultry, sides, and desserts. The Omaha Steaks B2B division specializes in helping companies run successful motivation, promotion, and reward programs by handling all program fulfillments and supplying program support. Its incentive programs can be designed to fit every budget. All of its products are also backed by a 100-percent satisfaction guarantee.

Want to send a gourmet shipment directly to a recipient’s home? There are many gourmet selections, and custom packages can also be created. Omaha Steaks can also ship in bulk for on-site distribution at meetings and events. 

Prefer to give a certificate? The Omaha Collection is a certificate program with turnkey ease that offers gourmet choices at five different price points. Its new Gift & Giveback series of certificates offers a gourmet choice certificate with a built-in charity donation with each redemption. Gift cards are also available. There is also a collect-and-redeem Steak Buck program which is perfect for ongoing loyalty and safety programs. (800) 228-2480;

Starbucks is the premier roaster and retailer of specialty coffee in the world, with nearly 70 million visitors each week to its shops around the globe. Known for its ethical coffee and tea sourcing and customer service, Starbucks offers everything from beverages and food to merchandise. The Starbucks Card is a powerful way to motivate customers and clients with a variety of personalization options — including co-branded cards and eGifts. (800) 611-1669;