by Joe Henry | March 05, 2018

When it comes to digital cameras, innovation is the name of the game. Consumer demands are growing and camera manufacturers have to constantly come up with ways to build a better camera. And that's great news for incentive gifting programs, which need to find new ways to entice employees.

One of the coolest cameras out there right now is the Fujifilm Instax Square 10, which combines a digital and instant camera all in one tiny package. This innovative device lets photos be printed however many times you want and includes filters and photo editing software so you can do it on the fly. And a colorful monitor lets users process photos however they want prior to printing them. And when printed, the square photos provide the perfect throwback aesthetic.

Another really innovative camera is the Sony RX100 V, which is a compact camera with a lot of power. This is the perfect device for those who want to shoot fast, but also want high-quality photos. It has an extremely fast and advanced autofocus system that can hone in on a target at .05 seconds, while the camera shoots at 24 fps. Need to shoot at a very high frame rate? The Sony RX100 V can blast at up to 960 fps. 

Finally, the camera can record ultra HD 4K video. So even though you can easily shove this camera into your back pocket, you can film some remarkably clear videos. 

For photographers who are looking to move from their camera phone into something a little more advanced, there's Canon's recently-announced EOS Rebel T7, which will be available in the US in April. This entry-level DSLR camera is specifically designed for aspiring photographers who want to up their craft. While this camera might look very similar to its predecessor, the T6, it has an innovative new sensor, going from an 18 megapixel CMOS sensor to a beefy 24 megapixel sensor.

Finally, for shutterbugs who have a tendency to seriously stress test their devices, there's the Nikon COOLPIX W300. Rugged and weatherproof, the innovative COOLPIX W300 captures ultra HD 4K video, so your vacation shots will never look better, even after you inadvertently bash the device across some rocks. Shockproof, dustproof, freezeproof, and waterproof up to 100 feet, this is the perfect camera to record all your outdoor adventures.