Blame Taylor Swift. Or DIY decorators. Or nostalgia-seekers who grew up in the 70s and 80s. Instant photography has made a major comeback.
"Instant cameras are the hottest category going right now," says Joe Hafenscher, vice president of sales for special markets at Fujifilm North America. "Gen X, Gen Y, and Baby Boomers love that old technology has returned, while Millennials are gravitating in big numbers to what they believe is new technology."
Celebrities are helping to drive the trend. Taylor Swift used 65 Polaroids to design her album 1989
, and instant cameras were hot giveaways at the most recent Cannes Film Festival, providing celebrities with for selfies lasting longer than their usual Instagram posts. In an era dominated by digital photos -- most of which don't make it to the printer -- consumers love the staying power and creative possibilities provided by instant cameras and film, says Hafenscher.
One hot seller in the incentive world is Fujifilm's Instax Mini 90 Neo Classic. The retro-looking Instax offers features such as long exposure and double exposures, attractions of traditional analog cameras which allow the photographer to capture light creatively. The Instax is also equipped with new functions like macro mode and high performance flash.