When it comes to incentives with broad appeal and long-term benefits, there are few categories as powerful as cameras. "Cameras are a good fit for any incentive program because they're a product every person uses and needs," says Haig Vartivarian, purchasing manager for Rymax Marketing Services, Inc.
He adds that while every smartphone can now take photos, he finds that incentive winners are still seeking out standalone cameras. In part, this is because of the higher-quality shots standalone cameras can provide, as well as the fact that most new models come with Wi-Fi connections that allow winners to post their photos online immediately.
"Cameras can also be easily bundled, allowing the consumer to redeem for both the camera and any necessary equipment -- case, memory card, etc. -- which would normally come at an additional price," Vartivarian adds.
He points to the Canon T5 DSLR as a great value offering for groups, which Rymax bundles with two lenses and a case. He adds that Canon has recently introduced a few compact point-and-shoot cameras with some impressive specs.
"We have seen an increase in redemptions for point-and-shoot cameras as they are conveniently easy to use and take quality photos and videos," says Vartivarian. "The Elph 350 specifically offers a wide angle and 12x optical zoom, as well as Wi-Fi connectivity for easy data transfer and sharing."
A few other hot products in the camera category include the following models:
Canon EOS Rebel T6i
It is a snap to send and share photos and videos with this camera, which offers both built-in Wi-Fi and Near Field Communication (NFC). The image quality is tough to beat, thanks to the 24.2 megapixel CMOS censor, and an ISO range from 100 to 12800 that allows for shooting in all levels of light. But with all its high-tech traits, the Rebel T6i is also an easy product to use, thanks to a 19-point autofocus system that all but guarantees a beautiful shot.
$749, www.cusa.canon.com or www.rymaxinc.com
Nikon COOLPIX L840
Don't let this reward's light weight fool you; it packs a lot of photographic power, with a 38x optical zoom lens complete with vibration reduction, as well as a long-zoom camera option that can capture both casual gatherings and fast-moving sporting events. The user can easily frame shots with the camera's tilting three-inch LCD display and its ergonomic design -- available in black and red -- fits perfectly into the palm of the shooter's hand.
Fujifilm Instax MINI 25 Instant Film Camera
This is ideal for recipients looking for a retro vibe in their camera. Like a vintage Polaroid, this takes instant prints on the spot that can be put on a refrigerator or bulletin board, rather than a Facebook page (and in incentive programs, work best as a bundle of both camera and film pack). Easy to operate and carry, it includes a brightness control mode, as well as auto focus and flash, and can even do landscape mode. Though it may have a vintage style, it is still plenty cutting edge.