by Alex Palmer | January 29, 2015
Cameras continue to capture incentive winners' interest with ever-improving technology and more user-friendly features. Here are three popular options.

Sony DSCQX30
Shelly Colla, premium incentive sales manager for Sony Electronics Inc., has seen "an emerging trend in placements for the Sony Lens Style Camera," such as this model. Recipients can attach the camera to their smartphone to turn the mobile device into a 30x optical zoom camera, using apps to edit or share photos as soon as they take them. Images can be saved to both the camera and phone. "Our incentive customers continue to seek out the newest consumer electronics technology that appeals to various customer dynamics," Colla adds. $349.99. 

Canon PowerShot SX530
"As technology changes how we capture and share life's moments, our products are continuing to evolve," explains Kimberly Carrette, sales manager for Canon USA. That's particularly true of the new PowerShot SX530, which boasts a 16 megapixel CMOS Sensor as well as a 50x optical lens. To make the reward extra special, recipients can make them part of a package with the Canon Connect Station CS100, a central imaging hub that allows users to share, store, and manage their images. Carrette says enhancements such as larger image sensors and longer zooms "empower the user to create the best image." Wi-Fi and Dynamic NFC (near field communications) allow winners to share and recreate their photos with ease. $429.99.

Nikon COOLPIX L830
With 16 megapixels and 34x zoom lens, as well as full HD video capabilities, this camera offers serious technological muscle in a small package. "It continues to be a favorite among the incentive/corporate market as it offers high performance and super telephoto capabilities in a compact camera design," says Tom Myers, sales manager for Nikon's special markets division. He points to what he calls "a host of intelligent and user-friendly features," such as Easy Auto Mode and the Smart Portrait System. Those looking to get more creative with their picture taking can choose from 18 scene modes or the handful of special effects like Filter and Skin Softening. "Its comfortable design, elegantly simple controls and intuitive menu system make operation simple and straightforward," Myers adds. $299.95.