As smartphones put high-quality point-and-shoot cameras into the pockets of a growing number of consumers, incentive recipients are putting a higher demand on cameras that stand out in quality and photo capture. This has helped propel mirrorless cameras with interchangeable lenses to the top of many redemption lists. "We're seeing consumers moving to higher-quality, higher-priced models since their smartphones are limited when it comes to features and picture quality," says Joe Hafenscher, vice president of sales for Fujifilm Special Markets.
Here are three top options for photographers looking to raise the bar on their shots.
While this mirrorless camera gives users control through exposure adjustment and interchangeable lenses, it also offers plenty of automatic features including built-in intelligent flash, face detection, and auto scene detection. A special bundle for incentive winners includes 16-50mm and 50-230mm optical lenses, an 8 GB memory card, a battery charger, and a canvas roll bag.
"It offers DSLR quality and features but in a much more compact form that is easier for consumers to transport," says Hafenscher. "DSLR cameras tend to be much larger and heavier models that can be burdensome in all kinds of shooting situations." $599.95 for the camera, and $1,069.95 for the bundle. For more, visit www.fujifilmincentives.com.
Sony ILCE-5000L/B a5000 Mirrorless Camera
This camera can capture impressive detail with 20.1 megapixels, and a zoom lever to make taking portraits that much easier. It also offers many of the benefits of a smartphone: Its NFC one-touch Internet connectivity allows for fast photo sharing, the interchangeable lens system is compact and easy to transport, and the 180-degree tilting screen makes selfies simple. $499.99. For more, visit www.sony.com/motivation.
Canon SL1 18-55
Although Canon has discontinued its mirrorless products, this offering is at once the smallest and one of the most high-quality SLR cameras on the market. It features a new 18 megapixel sensor and an ISO range of 100-12,800.
"Cameras are a great way to engage participants and keep them motivated," says Kimberly Carrette, sales manager for Canon USA. She suggests that a tiered program works well, in which recipients can select from several models that fall into "good, better, and best" categories -- with the SL1 firmly situated in the top tier. $1,200. For more, visit www.usa.canon.com/corporategifts.