by Leo Jakobson | January 24, 2017

When it's time to choose a camera these days, more and more people are opting for features they can't find on their smartphone. From more pro-level tools like RAW image processing, to DSLR-level sensors for unmatched resolution, to ultra-tough action cams, here are three models with options you just can't find on an iPhone or Android.



 

Nikon's KeyMission 360 action cam

Nikon's long-awaited KeyMission 360 action cam -- its first ever in the category  -- is a doozy. The 360-degree video camera shoots in 4K UHD resolution and is waterproof and freezeproof, has vibration reduction, and features a built-in stereo microphone so your screams can be clearly heard when you try that first off-the-edge jump on your snowboard. Two other Nikon action cams are forthcoming: the $399.95 KeyMission 170, an also-tough P.O.V. camera with a 170-degree lens, and 4K UHD; the $279.95 Nikon KeyMission 80 will round out the line with a 12-megapixel, 80-degree angle of view P.O.V. camera, as well as a secondary 5-megapixel rear-facing "selfie" camera.

 

Canon unveiled its
PowerShot G9 X Mark II
at this year's CES

At the Consumer Electronics Show in Las Vegas in January, Canon announced a new camera that is likely to interest incentive planners: the PowerShot G9 X Mark II digital camera, with a one-inch, 20.2-megapixel sensor, 3x optical zoom, three-inch Touch Panel LCD, a time-lapse movie mode, and Canon's latest image processor, DIGIC 7, which features improved subject tracking and scene detection. It also features Bluetooth linking with smartphones and tablets (as well as Wi-Fi and NFC), and pro-level in-camera RAW image processing. It will be available in February for $529.99.

 

The powerful Sony DSC-RX1R II
professional compact camera

Sony has unveiled a new pro-level (and pro-priced), palm-sized camera with a staggering 42.4 megapixel, full-frame, 35mm sensor, providing the kind of picture only available in top-end DSLR models. The Sony DSC-RX1R II professional compact camera pairs that resolution-capture capability with a large aperture, 35mm F2 ZEISS Sonnar T* lens, high-speed autofocus, a retractable XGA OLED viewfinder, and a variety of other features rarely, if ever, found in consumer models. It's a premium model, with a street price of nearly $3,900, but the quality-to-size ratio can't be beat.



Questions or comments? Email ljakobson@ntmllc.com



This article appears in the January/February 2017 issue of Incentive.