by Donna M. Airoldi | December 14, 2010

Who doesn't complain that they need more sleep? Or a better night's sleep?

Spotting the trend of more and more people having issues with sleep, Dream Essentials, provider of masks, earplugs, and other sleep-related products, has made it easier than ever for clients to provide custom-made masks as gifts or promotional items. Using rapid prototyping, the company can create new designs or tailor existing masks at competitive prices, and have the masks delivered within tight turnaround timeframes.

"Basically, what's different is there is no order too small or too large," says company spokesperson Peter Mackeonis. "We can easily scale up or down, depending on the marketplace, and set-up costs are no longer outrageous. We can produce a single item, five, or ten nearly as easily as an order for thousands."

The company recently donated masks for the "Hollywood's 2010 Rally for Kids With Cancer" charity event chaired by Eva Longoria. With "all of the donated products available, the celebrities gravitated toward the sleep masks," says Mackeonis. Dream Essentials has created masks for luxury hotels, hospitals, pharmaceutical companies, and nonprofit organizations, and it was the official provider of sleep masks to the Athlete's Village at the 2010 Vancouver Winter Olympics. 

Masks come in a variety of designs, colors, and fabrics, from organic cottons and bamboo to silk. Types include those that can block out all light, herbal masks, gel masks that can be chilled, bead masks that can be heated, and therapeutic eye-hydrating masks for those with dry eyes. Prices begin at $1, depending on volume, fabrics, and turnaround needs.

One of the company's big corporate sellers is the Escape Mask, which retails for $24.95 and can be pad printed. It completely blocks light 100 percent and has eye cavities so eyes and lashes don't touch the inside of the mask. It's made with velvet, is available in six colors, and comes with earplugs, earplug case, and drawstring carrying bag.

The more economical Sweet Dreams retails for $8.95 and is a molded, contoured sleep mask with eye cavities made of soft foam surrounded by polyester interlock fabric. It's thin, light, and folds into a carrying pouch, and is available in five colors. It overprints beautifully, says Mackeonis, and highlights any logo put on it.

For hotels, spas, and sleep centers, Dream Essentials recommends the Bamboo Breathe mask, made from natural bamboo fiber fabric that is designed to breathe, so it is less warm to wear than other sleep masks. It retails for $9.95.

The company focuses on design and quality, says Mackeonis. "So much of what we buy in stores has poor stitching or the elastic in the wrong place. That's not the case with Dream Essentials. Mark Powell, who bought the company two years ago, tests everything himself, and he won't sell a product that doesn't work. If a company is going to give a corporate gift, the quality should reflect the quality of the company giving it. Eveything at Dream Essentials is 100 percent top notch."