by Donna M. Airoldi | February 22, 2011

DreamSacks has been around since 1996, but first entered the incentive marketplace five years ago with its luxurious silk and cashmere travel sets, scarves, and limited line of apparel for women.

Today the Ashland, OR-company's products are available through more than 2,000 retail outlets, including a vast array of travel products and accessories; sportswear; clothing lines for women, men, and babies; nightwear products; and bedding and bath items. And it has been at the forefront of using and developing sustainable and organic fabrics under the label Bamboo Dreams.

To recognize its new business model and growth, the company rebranded last month as Yala, which is now the parent of DreamSacks and Bamboo Dreams. The move also highlights the company’s expansion into organic cotton apparel and commitment to using only soft, organically grown bamboo viscose, natural silk, and organic cotton in its sustainably crafted travel linens, adventure-friendly clothing, and travel accessories. The company also launched a new website, lookbook, and updated manifesto.

“In the 15 years since our launch, the company has blossomed far beyond our dreams,” says Yala's founder, Nancy Morgan. “In the spirit of continuing to expand the now-booming natural fiber business, we wanted to respond to our loyal customers’ and retailers’ thoughtful feedback about what they want from the next generation of our products.”

Yala no longer offers the luxury travel kit made with cashmere, since cashmere is not an easily sustainable fabric, but the original Airline Comfort Set is still a top seller and available in lilac, midnight blue, and surf for $32.50 wholesale and $59 MSRP. There also are now five other DreamSack options in various sizes and colors.

Logos can easily be added to the products, and clients can work with Yala to have the company add them during the manufacturing process or can purchase the items and have them customized separately.

Yala is a Green America-approved business, and its fabrics come exclusively from sustainable fibers—organic cotton, renewable bamboo viscose, and silk that are colored with low-impact, azo-free dyes. The company’s production process includes collaborative design and material sourcing, manufacturing using carbon-offset credits, shipping by electric vehicle, paperless billing, reusing, recycling, and solar-harnessed lighting.

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