by Andrea Doyle | May 22, 2014

In the Bag

Hotels and resorts are also jumping on the personalized amenity bandwagon. At the Sheraton Waikiki, VIP guests receive a bag at check in that they can take to "GIFT," an amenity store located across from the front desk. GIFT was created to provide guests with a more personalized way of receiving an amenity gift based on what their preferences are. Along with customized amenity treats, GIFT bags are also able to include a company logo or a personal note to provide an even more unique and personalized welcome message. Amenities include local snacks, local beers, beverages, fresh local fruits, candies, and Hawaii collectibles. Guests are welcome to fill goodie bags upon arrival or at their leisure. "Guests are able to choose what items they like and prefer, so gone are the days where we arrive into a hotel room not enjoying our arrival gift," says Kelly Sanders, general manager of the Sheraton Waikiki. 

MGM Resorts International has started a similar program, says Michael Dominguez, senior vice president, corporate hotel sales. "Instead of trying to figure out amenities for each person, we create a large room that has a store-type look with different bottles of drinks, food, and snacks. They are welcome to shop and fill up their conference bags with the items that they prefer."

Luxurious Travel Incentives

Monaco is a destination that epitomizes luxury. From culture and natural beauty that includes the breathtaking images of the C te d'Azur, to the tuxedoed swells entering its Belle Epoque-period casino, Monaco is best known as the land of the exotic. 

"I strongly feel that we passed many hurdles a propos to companies utilizing luxurious destinations and products for incentive travel programs," says New York City-based Cindy Hoddeson, director, meeting and incentive sales, Monaco Government Tourist Office. "Business to the principality is healthy with programs being booked by financial, insurance, hi-tech, and manufacturing companies. Plus, merchandise from the destination and gift items reinforce and add to the experience." 

A unique experience for incentive groups is held at the Parfumerie Fragonard that opened in 1926 in the nearby town of Eze. Here, groups can become the perfumer's apprentices and customize an eau de toilette. Guided by a professional expert, attendees explore the secrets of perfume making and learn the patient and mysterious art of the "nose." Each attendee leaves the experience with a customized flask of his or her very own fragrance.