TravelClick Predicts Strong Summer for North American Hoteliers
By Matt Alderton
May 28, 2014
The hotel industry has experienced steady, healthy growth in the second quarter, and is poised to continue growing in the third quarter, according to hotel consultancy TravelClick, which today published data from its May 2014 TravelClick North American Hospitality Review (NAHR)
[pdf]. In it, the company reports increases in occupancy, average daily rate (ADR) and revenue per available room (RevPAR) for both the transient and group travel segments -- although the former is performing especially well thanks to increases in leisure travel.
"Similar to last month, TravelClick's data is showing that leisure travel is one of the main drivers in making the hotel industry thrive right now," Tim Hart, TravelClick's executive vice president of business intelligence, said in a statement
. "However, the numbers are strong across the board, and our projected outlook for the next 12 months suggests that the whole market is positioned for growth."
According to the NAHR, group ADR, occupancy and RevPAR were up 0.1 percent, 4 percent and 4.1 percent, respectively, in the second quarter. Transient ADR, occupancy and RevPAR, meanwhile, were up 4.1 percent, 4.5 percent and 8.9 percent, respectively.
"As we get further into the second quarter, we come up on the summer months where leisure demand is often critical for a hotel's performance," Hart continued. "For this reason, it's particularly great to see that the numbers for the leisure segment are already so healthy. Hoteliers can look forward to a strong summer season."
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