Incentive Travel Buyer's Handbook

Incentive travel planners wear many hats. They are motivators, negotiators, event designers, risk managers, and overall travel trend experts. These days planners need those skills and then some, like extra flexibility and creativity, to manage within a travel industry rocked by a struggling economy and soaring fuel costs.


Download the Incentive Travel Buyer's Handbook 

While a lucky 16 percent of planners who answered this year's Incentive Travel Buyer's Handbook survey reported no changes to their incentive programs, the majority told us they are contending with the fallout of recent months, including airline cutbacks. Domestic destinations appear to have gained momentum for future programs, probably in response to the weak dollar abroad. Forty-four percent of respondents, 10 percent more than last year, are giving cruising serious consideration for its almost all-inclusive pricing.Wherever you stand planning wise, the Incentive Travel Buyer’s Handbook will help you along with tried and true advice and input from your peers. Case studies from actual programs target family and individual travel, getting the most out of your budget, adding a philanthropic component, and crafting a strategic goal.The good news: incentive travel still works. The planners may be just a little biased, but an overwhelming number agree that the travel experience is a motivating one—and worth the effort for all involved.