Independent agency finds that federal employees would be more motivated with...
A new joint study from the IMEX Group and Site International Foundation finds...
The UN cites sustainable travel as important for eradicating poverty and aiding...
Prepaid services and technology firm InComm has purchased digital gift card...
Member value will be the focus of the IMA board this year.
July 10, 2014
Social media that establishes a genuine connection between you and your employees can also boost engagement.
June 15, 2014
Marketing content online isn't as easy as it might sound.
May 25, 2014
Marketing in the age of social media sometimes means dealing with unpleasant connections. Here's how to deal with them.
April 07, 2014
Avoid the hard sell and think of social media as a gathering place to increase your follower numbers.
March 17, 2014
It's time to spring clean your social media.
February 09, 2014
Incentive columnist Jennifer Lumba ponders what changes we'll see in the social media landscape in 2014 and beyond.
January 19, 2014
As photo-sharing sites become even more popular, it's crucial for organizations to know how to make the most of their visual impact.
December 10, 2013
Handled improperly, social media can be just as frightening as the worst Halloween horror film.
November 10, 2013
Want more followers? Here are 10 tips to gain a large following.
October 27, 2013
Social media marketing can't be effective unless it's authentic.