Wellness New 'Status Symbol,' Westin Survey Says
By Matt Alderton
April 22, 2014
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Here's more evidence that planners should incorporate wellness into their incentive programs and meetings: Westin Hotels & Resorts
this month published the results of a new survey showing that 62 percent of business travelers consider maintaining a balanced sense of well-being to be a status symbol, outranking professional accomplishment (47 percent) and a healthy relationship (48 percent).
Other key findings:
- Sixty-four percent of global business travelers say their stress levels have increased over the last few years.
- Thirty-nine percent of global business travelers would give up alcohol and almost a quarter (24 percent) would give up sex to improve their overall well-being. Nearly one in five (18 percent) would turn down a pay raise.
- Competing priorities between work and personal life are one of the biggest barriers to well-being for a majority (54 percent) of global business travelers.
- More than one-third (35 percent) of global business travelers say the inability to find time a hindrance in their quest for well-being.
- Twenty-nine percent of global business travelers find it difficult to maintain their well-being while traveling.
- Thirty-eight percent of global business travelers say a digital detox (spending less time looking at a screen) would help improve their well-being.
After a stressful workday, 40 percent of global business travelers say they would prefer sleep over sex (34 percent). Just as many people de-stress with exercise (38 percent) as comfort food (38 percent). And more than a third (34 percent) choose meditation/yoga.
"The results of this survey made one thing crystal clear: Citizens of the globe are ultra-aware of their state of well-being and are interested in what they can do to maintain it and improve their health and balance — even when faced with accelerated stress," Brian Povinelli , global brand leader, Westin Hotels & Resorts, said in a statement. "Westin is proud to be the global leader in hospitality well-being, and we are excited to utilize these results to better meet the needs of our guests."
Westin recently launched the "Westin Well-being Movement," a $15 million brand-wide campaign that will introduce partnerships and programs across the brand's six pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well.