Strong Connection Between Millennials and Managers, But Not on Social Media
By Alex Palmer
September 16, 2013
A new study finds strong mutual support between Millennials and their managers in a variety of workplaces. The new “Gen Y Workplace Expectations” study from American Express and consulting firm Millennial Branding, finds that members of Generation Y have positive views of their managers and, likewise, managers are supportive of their Millennial employees.
Drawing on the responses from more than 1,000 employees ages 22 to 29 years old, the study found that Generation Y workers believe that their managers can offer a number of valuable assets, including experience (59 percent), wisdom (41 percent), and a willingness to mentor (33 percent). Respondents also said that they found managers to be supportive of their pursuits, with 58 reporting that managers are either very willing or extremely willing to support their entrepreneurial efforts. But only 40 percent of Gen Yers were either very interested or extremely interested in taking on new business opportunities.
“Gen Ys are crucial to the development and growth of our economy, yet managers have a negative impression of them and it’s creating workplace drama,” said Dan Schawbel, founder of Millennial Branding and author of Promote Yourself, in a statement. “Managers should be setting proper expectations, giving them career support and help them develop the skills they will need today and in the future.”
But this friendliness does not extend to social media. According to the research, just 14 percent of managers said they are either very comfortable or extremely comfortable being friends with Millennials on Facebook or other social media sites. Twenty-four percent of Millennials said the same. On LinkedIn, 32 percent of Generation Y workers said they would feel very or extremely comfortable connecting with their employer, while 24 percent of the managers said the same.
“At American Express, Millennials play an important role in driving innovation throughout the enterprise, that’s why we’re proud to have partnered with Dan to better understand these future leaders,” said Valerie Grillo, chief diversity officer at American Express, in a statement. “We live in a world where digital and social media have completely changed the way we connect with our customers. The companies that figure out how to successfully market to and attract Millennials will be primed for success in this increasingly competitive business environment.”
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