Consumers are notoriously fickle these days, and breaking through the many loyalty offerings to grab their attention and keep it focused on your products or services requires creativity, sincerity, and a well-run program that provides real value to them… and just as importantly, to you.

In this free webcast featuring Barry Kirk, Vice President, Loyalty Solutions at Maritz Motivation Solutions and Gregg O'Neill, Business Development Director for Hinda Loyalty Group, attendees will learn insider tips on how to create a truly engaging and effective program in today's highly competitive consumer loyalty marketplace. The session will offer recommendations on how to segment and target your audience, establish the right rewards and benefits, effectively measure program results, and assess which kind of loyalty you are truly earning from your customers. 






  • Barry Kirk, vice president, Loyalty Solutions
    Maritz Motivation Solutions
  • Gregg O'Neill, Business Development Director
    Hinda Loyalty Group

NOTE: This session is primarily designed for Incentive Planners, Sales & Marketing, and Procurement Executives, and is also approved for Continuing Education Credits for the major incentive industry designations: Certified Incentive Specialists (CIS), Incentive Professionals (IP), Certified Professional of Incentive Management (CPIM), Certified Recognition Professional (CRP).