by Donna M. Airoldi | July 21, 2010

Both individual incentive travel and cruise programs have shown growth this year and with bookings for next. Recognizing these trends, TravelAwardsOnline, an online solution for individual incentive travel awards, has introduced its new individual incentive cruise card.

This card represents a unique individual travel awards opportunity within the cruise industry," says Phil Duyff, founder and CEO of the St. Louis–based company. "The TravelAwardsOnline cruise card significantly increases the redemption options for cruise awards available to the individual incentive travel market."

Adds Michael Beale, president of Beale Travel Group and a 25-year veteran of the cruise industry, "A key benefit of this cruise card is that incentive award earners may choose from more than thirteen cruise lines worldwide. Beyond the mass market, premium and luxury cruise lines, now smaller lines such as Cruise West, Seacloud Cruises and Avalon Waterways also may offer cruise experiences as individual travel awards."

The TravelAwardsOnline cruise card is a dual-tender travel award debit card designed specifically for incentive and recognition cruise awards. It offers flexibility to match corporate incentive and recognition program needs with participant profiles.Each cruise card carries a unique 19-digit redemption number that reflects the dollar value that is associated with it.

The value on the TravelAwardsOnline cruise card is determined by the program client and is completely open-ended—any dollar amount may be associated with the card's redemption number. This allows for its use in tiered incentive programs or for recognizing ad hoc individual performance or service.

Recipients may redeem the award value for their choice of cruises by visiting the TravelAwardsOnline Web-based catalog. Cruise awards are available for outside and balcony staterooms throughout the year for a wide assortment of cruise itineraries, ranging from three- to eight-day cruises in the most popular destinations: Mexico, the Bahamas, the Caribbean, Alaska, Hawaii and Europe.Each cruise award is for two persons sharing a stateroom and includes all on-board meals and entertainment, international ports of call, port charges, customs fees, government taxes, and shipboard gratuities for the head waiter, waiter, bus boy, maître d', and cabin steward.

At checkout, the value of the online cruise award selection is debited from the card, however the card has no expiration date—any unredeemed value remains on the card for later redemptions. In addition, if the cost of a desired cruise experience is greater than the value of the TravelAwardsOnline cruise card, individuals may pay the balance with a personal credit card.

For more information, visit or call (800) 237-5469.