by Alex Palmer | November 05, 2018
Travel tour company Context Travel has launched a new gift card offering, aiming to provide recipients with a product that can be used toward accessing its expert-led tours through more than 50 destinations globally. Available in any denomination, the cards can be customized to cover any one of the company's private or semi-private group tours (of no more than six people), and are available in physical or digital formats.

The organization's tours cover food, art, architecture, fashion, history and plenty other topics, led by subject matter experts (often with Ph.D. degrees or equivalent) or experienced insiders, making it a good fit for organizations looking to offer individually customized travel incentives. 
 
For example, recipients can take a "Savoring Montreal Food Tour," walking the city's famed Marché Jean Talon, North America's largest open-air market, led by food writer Mayassam Samaha. Visitors to London can take an in-depth tour of the Tower of London, the British Museum, Buckingham Palace and more, each led by an academic expert about each institution. 

"With the latest trends pointing to people valuing experiences over things, we are delighted for people to be able to give the gift of travel experiences to their friends, family and other loved ones with our new gift cards," said CEO Evan Frank, in a statement. "Whether retracing the French Revolution in Paris, diving into the ecology of Venetian canals, or exploring Kyoto's tea houses at twilight, our experts weave history, art, and culture into stories that will quench the curious and inspire the inquisitive. The options are endless with our full roster of destinations, tours and expert guides at recipients' disposals."

The tour costs range from approximately $100 to $200 per person for semi-private tours and $250 to $500 per person for private tours, and the cards can be purchased at contexttravel.com/gift-cards.