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by Kate Mulcrone | February 10, 2012
Wine lovers across the United States looking for that perfect pairing can now easily send personalized egift cards directly to recipients for redemption at WineEnthusiast.com. The Mount Kisco, NY-based merchant has joined the CashStar network, putting it in the company of the more than 250 brands available to CashStar recipients. The company's Wine Enthusiast Catalog was first published in 1979 and is the leading source for wine storage units, custom wine cellars, and wine accessories. 

"Personalized egift cards are a natural blend for Wine Enthusiast, as we continue to focus on the customer and the gift-shopping experience," says Francis M. Juliano, CIO and CMO at Wine Enthusiast. "CashStar allows us to extend this offering to all of our customers worldwide."

Customers can personalize their digital gift cards with custom messages, select card denominations, and send them immediately or select future delivery dates and times. There is no cost to ship and no fee to purchase.

"Digital gifting is changing the way specialty retailers such as Wine Enthusiast reach, motivate, and, in some circumstances, even thank customers," says Larry Weissbach, vice president of client services at CashStar. "These brands understand the importance of providing only the highest quality online experiences."