Study Finds Gift Cards, Personalization Impact Consumer Purchases

by Alex Palmer | September 27, 2016
Those with higher income and education levels put more value on consumer incentives.

Givex Expands Service to Small Businesses

by Alex Palmer | September 06, 2016
New online card builder allows merchants of any size to create and sell gift cards.

Gift Card Spend Shifts From Consumer to Incentive Segment

by Alex Palmer | August 30, 2016

The new report finds consumer segment down, incentive segment up.

RSR Ranks Top Digital Gift Cards

by Alex Palmer | August 23, 2016

Sephora, Starbucks, and Home Depot top this year's list, research says.

Lyft Launches Gift Card Partnership with Starbucks

by Alex Palmer | August 15, 2016
Consumer promotion offers a $5 Starbucks card with every $20 Lyft gift cards purchased at the coffee giant.

5 Ways Mobile Is Changing Gift Card Incentives

by Jonathan Price | August 02, 2016

What's driving innovation in the mobile financial technology space all comes down to the demands of the target audience.


Big Box Retailers Top Gift Card Redemption

by Alex Palmer | July 19, 2016
National Gift Card study finds big box retailers are No. 1 in award program redemptions.

Travel Booking Site Offers Gift Card Incentives

by Alex Palmer | July 12, 2016
Upside will offer business travelers $50-$200 in gift cards for flexibility in booking.

Global Reward Solutions Expands Offerings

by Alex Palmer | July 05, 2016
Incentive program managers looking to enhance their gift card programs now have a new virtual gift card tool.

Starbucks Gift Cards Hold More Customer Deposits Than Some Banks

by Alex Palmer | June 28, 2016

While a $5 Starbucks gift card may be a popular on-the-spot reward for employee or customer incentive programs, all those cups of coffee can really add up.

Global Hotel Card Joins Expedia Affiliate Network

by Alex Palmer | June 21, 2016
Global Hotel Card, Inc., announced that it will become affiliated with the Expedia Affiliate Network this summer.