by Alex Palmer | April 13, 2018

The Retail Gift Card Association (RGCA), representing the closed-loop gift card industry, announced new organizational leaders as well as more than a dozen new members. 

Erin Wood, director of marketing - global gift, payments, and delivery, for Subway restaurants, is taking over the role of chair of the board of directors from Colleen Dorwart, formerly of Cabela's, who has moved on to a new role in the industry. Marina Hodges, director of treasury operations for Walmart, has been appointed vice chair. Additionally, Tim Anderson, vice president of national sales for AMC Theatres, has been appointed treasurer while Timm Walsh, vice president of corporate sales for Regal Entertainment Group, serves as chair emeritus. 

"Our new chair and vice chair have served the RGCA for years and bring invaluable experience -- we're thrilled to announce these industry powerhouses will take on new roles in the organization," said Russell A. Lemieux, RGCA executive director.

The organization also announced the addition of 13 new retail brands to its expanding member rolls: Atom Tickets, Buyatab Online Inc., CPS Cards, Great Lakes Scrip Center, HBC, Marketing Innovators, Neenah, Inc., Orvis, RetailMeNot, Shell Gift Card, SVM, and Teraco

"Adding these new brands to our roster helps us continue to unite the gift card industry with the purpose of creating positive gift card and stored value experiences for consumers, taking gift card programs to the next level," Lemieux added.

Member brands work together to "protect, promote and enhance the use of retail gift cards as forms of branded currency and stored value solutions that enable, enrich, and encourage commerce in today's digital age," as the organization puts it.  Members are eligible to take part in education events -- most notably the annual RGCA Forum taking place in Nashville between Oct. 1-3 this year -- and to access resources on the latest trends and tips for enhancing their services and offerings.

Speaking to Incentive earlier this year, Wood described the organization's priorities for the coming year,  saying, "Understanding consumer expectations in this changing commerce environment is at the top of our list. We want to ensure that all aspects of the gifting experience and/or stored value use continue to meet or exceed expectations throughout the gifting cycle -- from purchasing or receiving to redemption."