by Alex Palmer | April 19, 2018
When it comes to consumer incentives, rebates can often be overlooked in favor of flashier sale offerings. But new research from rewards and recognition solutions provider Hawk Incentives, a Blackhawk Network company, finds that a growing number of shoppers are seeing value in them. In a survey of more than 1,500 Americans regarding their preferences in consumer incentives, more than half cited physical or digital rebates as the one they would select in a majority of the categories.  

Additionally, 84 percent of those surveyed agreed that rebates are good opportunities for savings, up from 79 percent that said the same in 2017. Eight in 10 respondents also agreed that when researching products online, rebates make for an attractive option.

"As rebates continue to evolve with innovations like instant redemption and loyalty program auto-enroll, we are also seeing a rise in consumers' preferences for rebates," said Theresa McEndree, vice president of marketing, Hawk Incentives. "Our research finds that an increasing number of the shoppers we surveyed are finding deeper value in rebates than other promotions. Rebates help customers feel like they are receiving best-in-market prices while also engaging customers to promote future sales and drive store and site traffic."

The report also found that 55 percent said they actively searched for products with rebates -- a 20 percent increase over 2017 findings. Nine out of 10 survey respondents said they would take additional action (completing a survey, enrolling in a loyalty program, etc.) in order to receive a rebate redemption.