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by Deanna Ting | April 28, 2015
This April 22 marked the 45th anniversary of Earth Day and, in commemoration of the worldwide eco-friendly movement, National Gift Card (NGC) is encouraging organizations to deliver eco-friendly rewards such as e-gift cards, which do not require any paper or plastic and can be delivered to recipients within seconds.

The company also suggests organizations look into gifting gift cards from brands that offer "green cards" made of recyclable materials. Some brands include iTunes and Whole Foods Market.

E-gifting is on the rise, and a number of gift card providers report seeing increased interest in digital delivery for gift cards.

For example, Marketing Innovators International, Inc., a full-service agency of employee engagement and incentive programs and technologies, for example, started offering e-gift cards in 2012 for its employee and sales incentive client programs. "E-gift card redemptions for these programs grew 111 percent in 2014 from 2013," says Cindy Mielke, CPIM, vice president of marketing.  

In the 2013 Incentive Annual Industry Roundtable, e-gifting challenges were a topic of major conversation. "Digital gift cards are becoming pervasive," said Ian O'Brien, president and CEO of GiftCertificates.com. "Ultimately, gift cards aren't going to be pieces of plastic. It's going to be a code you get."