by Kate Mulcrone | May 20, 2013
Portland, ME-based CashStar achieved a nearly 80 percent year-over-year increase in gross sales for Mother's Day electronic gift cards and an increase of almost 70 percent in total number of cards sold.

The growth in mobile purchases in 2013 has been equally pronounced: 2013 mobile purchases the week of Mother's Day jumped to 16 percent (a 74 percent increase over 2012), and then soared to 25 percent on the actual holiday.

Initial data analysis indicates that CashStar brands that actively promoted their cards experienced 10 times higher growth in Mother's Day sales than brands that did not promote their offerings. 

These results come on the heels of a record first quarter for CashStar, which more than doubled its sales over the first quarter of last year. 

Quick-service restaurants and electronics brands led with organic year-over-year growth of 209 percent and 118 percent, respectively.