Inside On the Spot Recognition
The Power Of You program amps up employee engagement
To encourage managers and co-workers to recognize
employees for accomplishments as they happen, incentive company
TharpeRobbins has launched a new on-the-spot e-card program,
The Power of You. It enables individuals to reward a co-worker
or manager for performance that supports the company values
with an e-card that is emailed to the awardee's inbox within 24
"We're trying to freshen up the concept of recognition,
utilizing both offline and online apps to put it out there,"
says Michael Schroeer, vice president of strategic accounts and
solution management, TharpeRobbins. "It's really addressing the
day-to-day, informal, and formal recognition."
The program is run through an online platform whereby individuals can nominate someone to be
recognized for a particular performance or behavior, assigning them between 300 and 1,200
points, called amps, jolts, and surges. After management
approves the nomination, the recipient is sent an e-card award,
and he or she can redeem the points for merchandise awards that
range in value from $25 to $1,500 in the company catalog.
The program also replaces a standard Employee-of-the-Month
award with Megawatts, which can be awarded throughout the month
to several different employees. Instead of Employee-of-the-Year
awards, TharpeRobbins has introduced Luminaries. Megawatts and
Luminaries are selective, and give recipients the opportunity
to earn as many as 12,000 points.
TharpeRobbins rolled out the program internally and enjoyed a
strong response so far, with a 77 percent participation rate
within the first few days of launch. That has since risen to 99
percent. Schroeer believes this speaks to the greater interest
in a program that offers recognition in a range of levels.
"It leverages different environments, different ways to make
whatever that behavior was, so when people see great things
being done they can recognize it quickly," says Schroeer.
"We're trying to make it as close to real-time as possible, so
when it happens is when to recognize, not having it pile up on