, a multi-channel marketing promotion delivery platform for a number of retail brands, has entered into a partnership with InComm
, a prepaid and payments service provider.
As part of the new partnership, InComm will provide YA with its expanded reward and payment solutions to clients that include hundreds of branded retailer gift cards and open-loop gift cards that will be available for use as rewards and promotional incentives. Additionally, YA will be able to leverage InComm's Enhanced Payment Platform to deliver a first of its kind, card-based sampling product offering.
"In its position as a market leader for more than 20 years, InComm has consistently forged solid relationships with the nation's most respected retail brands," said YA President and CEO Chris Behrens. "It's only natural that we work together to deliver the best end-to-end solutions for these clients."
"Innovation has been the foundation on which InComm has grown, and so we are drawn to the new ideas and creativity that YA brings to its clients," said InComm Digital Solutions GM Mike Fletcher. "We look forward to combining our expertise to provide best-in-class programs that will help entrench brand loyalty for YA."