by Alex Palmer | April 02, 2013
Consumers and employees now have even more opportunities for receiving and redeeming gift cards through their smartphones. Gyft, a service that allows individuals to buy, send, and manage gift cards using mobile devices and social media networks, announced on March 27 that it had opened its application programming interfaces (APIs) to developers and companies.

This means that incentive companies, app developers, and organizations can now integrate the company’s mobile gift card platform into their websites, apps, and internal company programs. 

Managers can then use the service to purchase and send gift cards from hundreds of retailers to employees via email, Facebook, or via text from their smartphones. Recipients can then store multiple gift card values on their mobile device, and redeem them at the store with no need for a physical card. 

"Gift cards are like cash to a lot of people and Gyft’s platform gives people the ability to select gift cards from hundreds of merchants," says CJ MacDonald, cofounder of Gyft. "Now with Gyft's open APIs, companies can also use gift cards to incentivize and reward employees and deliver the cards via email or text."

The company emphasizes that it does not charge transaction fees, so organizations using the platform for their incentive or rewards programs will not incur additional costs.

Since Gyft launched six months ago, individuals and organizations have loaded more than $5 million and hundreds of thousands of gift cards onto its platform. Organizations interested in acquiring Gyft’s APIs can apply through Gyft’s website at The Gyft app can be downloaded from the Apple App Store or Google Play.