Small business owners who might think their company is not large enough to offer gift cards now have a new option to consider. Givex
, a retail payment platform based in Toronto, has announced a new online gift card purchasing site and "card builder" for small businesses.
The new offering allows merchants of any size to design and digitally print gift cards, which can be sold to consumers or delivered digitally as a customer incentive or promotion.
"We hear from small businesses all the time about launching their own gift cards," Bryan Wang, director of marketing for Givex, told Incentive
. "Gift cards consistently rank as the most-requested gift and I believe that demand from small business has grown because they recognize that customers are increasingly asking for gift cards. If you're busy running your own business, you need a fast, easy way to launch a gift card program. We designed this site to make it really convenient for you to get up and running and also re-order cards in future."
The company added that an organization can create and start promoting its cards within less than two weeks. Givex's online card builder allows clients to select from a number of existing designs or upload their own images and logos. They can also use a combination of the two, for example if running a special promotion that merits its own design.
"They can also add text to the card," says Wang. "Once they're happy with the design, they just need to submit it and choose the card quantity."
This small business offering marks an expansion for Givex, which has been offering gift card services since 1999. Among its services are digitizing traditional gift cards and creating a unique barcode or QR code for redemption in Mobile Wallets. These offerings extend to a Givex Customer WebSuite, which is designed to match a merchant's own brand, where customers can go to buy, personalize, and send e-gift cards, register their card to protect against theft, or check their current balance.
According to the company, it handles more than 1 billion transactions each year across its network of data centers, operating in 55 countries globally.