Digital gift card provider Giftango Corporation
has partnered with the world’s second-largest fast-food hamburger chain, Burger King Worldwide
, to launch the new BK digital gift card program. With the new program, customers can redeem digital BK Crown Cards, called BK eGifts, from any web-enabled mobile device at any participating Burger King restaurant in the U.S. The BK eGifts can be purchased from Bk.com and delivered via email, text, or a Facebook wall post.
The entire program encompasses promotions, fulfillment, and working with channel partners as well, says Giftango.
“Burger King brand has a proactive approach to social media and promotions,” says David Nelsen, Giftango CEO “In addition to launching digital gift cards on the BK.com website, we are introducing the new digital gift card to a variety of our channel partners, launching promotions, managing store fulfillment of plastic cards, and serving as a sales partner with Burger King Worldwide. We are pleased to be launching a truly comprehensive program for gift card sales, promotions, and fulfillment with the Burger King brand.”