by Deanna Ting | June 22, 2015 recently announced the availability of e-gift cards from Best Buy, Sephora, and Yankee Candle, which are redeemable at each merchant's establishment or website. These digital cards can be purchased in any denomination from $10 to $500 and never expire. The digital cards are also available via OmniCard,'s corporate site for B2B and incentive sales.

Best Buy is a leading retailer of consumer electronics products, services and solutions. With more than 1,400 locations in the U.S., 70 percent of Americans live within 15 minutes of a Best Buy store. 

Sephora is a French brand and chain of cosmetic stores, and it currently has more than 1,700 stores in 30 countries worldwide. 

Yankee Candle is an American retailer of scented candles, candleholders, accessories, and dinnerware, with more than 500 locations in North America.

Digital gift cards and channels are the fastest growing segment within the $124-billion gift card industry. According to CEB/TowerGroup, digital gift cards accounted for five percent of total sales in 2014 and will climb to 8 percent, or $11 billion, by 2016. E-gift cards can be delivered within minutes, stored easily on a recipient's mobile device and redeemed immediately. Recipients can use egift cards for online, mobile, or in-store purchases.

"We are excited to see more household brand names join our eGift Card program," comments Jason Wolfe, CEO of "We hit an all-time peak this past Mother's Day, and one of the main reasons is the quality and quantity of brands available. It's a win-win for merchants, for us and for consumers."