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by Deanna Ting | November 05, 2015
Crystal Lake, IL-based National Gift Card Corp. (NGC) recently expanded its U.S.-based application programming interface (API) to Canada, where it is now able to provide Canadian gift card users with e-gift cards in real time.

The Canadian gift card API allows B2B program buyers and clients in the loyalty, rewards, incentive, benefit, and membership industries to quickly integrate with NGC's catalog and send e-gift cards in real time to program participants. 

The decision to expand the API to Canada was prompted by the fact that, as NGC reports,  84 percent of smartphone users shop via their phones and an estimated 68 percent of Canadians use a smartphone. 

NGC Business Development Senior Vice President Eric Thiegs said, "Our real-time gift card API is ideal for loyalty programs, survey participants, customers, or employees who not only get their reward quickly but also are able to shop right away. This can be especially important for engaging Millennials and tech-savvy users who expect a robust mobile experience."

In addition to increased speed, the API offers operational ease for rewards program administrators. "With the API, we are able to send gift cards at any scale needed at the same time we are able to manage the real-time operational aspects of connecting with the retailers' processors, activating the e-gift cards, and even helping to deliver final eGift cards via a branded program email to reward recipients," said Joan Travelstead, NGC chief technology officer.

NGC's gift card API is in addition to its traditional plastic and digital gift card fulfillment solutions which currently service more than 2,000 B2B client accounts in the U.S. and Canada. Retailers including Amazon.ca, Bass Pro Shops, Groupon, WaySpa, and Visa will be offered via the gift card API.