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by Alex Palmer | April 26, 2016
Incentive planners looking to offer top-brand watches to participants now have a lot more options thanks to The Fossil Group. The company has recently launched both a B2B gift card for its Fossil brand, and one for Watch Station, the online retail store chain owned by Fossil where it sells both its owned and licensed brands -- including Fossil, Marc Jacobs, Michael Kors, Kate Spade, Diesel, and Skagen. 

"Watch Station offers a variety of fashion brands bringing sophistication, style advice, and knowledge to watch enthusiasts," Jenny Durham, premiums account manager, corporate markets, for Fossil Group, told Incentive. She described the site as a "one-stop shop to keep up with the latest trends" from Fossil Group's range of brands. "From the quirky, to the bold, to the refined professional we've got your client covered," said Durham. 

Watch Station gift cards come in denominations ranging from $25 to $500, and the cards can be redeemed online or in one of Fossil's approximately 50 Watch Station retail locations throughout the U.S.  

In addition to these gift cards, Fossil Group has also recently launched a new Fossil B2B gift card program, which can be used by incentive recipients to purchase anything (including much more than watches) at its approximately 250 Fossil retail stores, or at Fossil.com.  

"Fossil is a lifestyle brand creating the most authentic, creatively charged, beautiful things," said Durham. "Aside from our stunning array of watches, the Fossil brand also offers a variety of wallets, travel accessories, durable men's leather bags, a chic collection of ladies' handbags, and an evolving collection of peculiar gifts." 

Durham added that the vast majority of Fossil products fall under the $300 price point, while Watch Station's selection offers watches with retail prices that range from under $100 to more than $2,000 each. While there is overlap between products offered on Fossil.com and WatchStation.com, there are plenty of distinct offerings that might make one preferable over another.

"You won't find the Diesel Mr. Daddy 2.0 on Fossil.com, nor will you ever see the drop dead gorgeous Emerson Satchel on WatchStation.com," Durham explained.

Whichever the incentive planner selects, Durham said that gift cards make for ideal options when it comes to fashion-oriented brands.

"The world of fashion accessories evolves not only often, but very quickly," said Durham. "A gift card allows the recipient to pick out exactly what he/she wants."