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by Deanna Ting | April 01, 2015
CashStar, a provider of prepaid commerce solutions, announced that IDT Telecom is now using its CashStar Commerce platform to expand its portfolio of payment and value transfer services offered by its flagship Boss Revolution brand.

Customers of Boss Revolution, a widely trusted brand in foreign born and underbanked communities in the U.S., are now able to easily purchase digital gift cards from leading merchant and restaurant brands. In turn, CashStar has added another trusted distribution partner to its Exchange Network for merchants to leverage and reach new markets.

"We partnered with CashStar because, like our Boss Revolution brand, it is a trusted name with a reputation for integrity and offers a simple and intuitive customer experience," explained Emilio R. del Rio, vice president, IDT Telecom. "The CashStar Commerce platform enables us to bring some of the most prominent names in retailing to the Boss Revolution retail network, comprised of more than 35,000 retailers nationwide. This is a significant step in our effort to offer a comprehensive portfolio of gift cards from both domestic and overseas retailers through our CashStar relationship." 

This partnership enables in-store consumers to easily select, personalize and send the digital gift cards to friends and family. In the coming months, IDT will be expanding the portfolio of gift card retailers offered over the Boss Revolution platform to include a wide selection of both domestic and overseas retailers. In addition, IDT is working with CashStar to add the digital gifting experience to its direct-to-consumer website and its award-winning Boss Revolution consumer mobile app this year.

"We are committed to helping our merchant customers quickly expand revenue opportunities with CashStar Commerce. One effective way to do this is to take advantage of our integrated distribution partner network to sell their digital gift cards to new markets," said Ben Kaplan, CashStar president and CEO. "By partnering with IDT Telecom and its Boss Revolution brand, we are opening up a major new channel for our customers to reach more consumers, who love the convenience and flexibility of digital gift cards, and accelerate revenue growth."