by Deanna Ting | March 05, 2014
Digital gifting company CashStar recently released CashStar 5, the newest version of its  digital gifting platform. The new version is an integrated omnichannel digital and plastic gift card platform that supports a variety of uses, from B2B to B2C.
Its capabilities include the following:

CashStar Consumer – A B2C gifting solution for merchants featuring personalized, integrated e-commerce and mobile capabilities for digital and plastic gift cards sales.

CashStar Business – A B2B gift card solution providing merchants with integrated digital and plastic gift card distribution for direct and channel B2B sales. 

CashStar Marketing – A flexible, scalable marketing promotion platform for merchant brands to execute campaigns for customer acquisition, engagement, loyalty, and social marketing.

CashStar Assist – A flexible digital gift card solution for merchants to streamline and enhance customer service, warranty service, and product return operations.

CashStar Exchange – A real-time B2B digital gift card solution and merchant network for channel and distribution partners, loyalty programs, and incentive companies.
Ben Kaplan, president and CEO of CashStar, said “CashStar 5 extends our clear product leadership with new solutions and platform capabilities that transform digital gifting into powerful omnichannel commerce and marketing tools. Most importantly, our merchant partners are already live and using CashStar 5 to drive more profitable, loyal, and personalized customer relationships.”

Other key features of the new platform are an enhanced CashStar consumer e-commerce experience including flexible order flow, support for PayPal payments and unified digital and plastic gift card e-commerce. These enhancements have improved e-commerce conversion rates by up to 50 percent, says the company. A new Mobile App SDK integrates with smartphone contacts, photos and videos, enables storage and management of digital and plastic gift cards, enhances mobile wallet and payment functionality, and integrates with mobile-supported loyalty programs. In addition, a new Tactile Unwrapping module for CashStar Consumer replicates the gift unwrapping experience in the digital medium, and is currently being used by such retailers as QVC, Williams-Sonoma, Pottery Barn, and West Elm. The new platform also includes a new version of CashStar Business, a multi-channel B2B solution providing merchants with integrated digital and plastic gift card distribution for direct and channel B2B sales. It includes multi-currency support, customizable roles and permissions, and enhanced order management and review. The launch of a new CashStar Marketing solution also includes a social promotion engine powering offers via Twitter, Facebook, Groupon, Living Social, and others, and scalable technology and financial settlement capabilities.