by Alex Palmer | June 19, 2018
For incentive industry members looking to get the latest developments in digital gift cards, the recent Buyatab Summit provided a wealth of insights and expertise. Held in Vancouver, Canada, on June 4-5, the event provided attendees with networking opportunities and education sessions diving into different aspects of the online gift card space and where it's headed. 

"Having an event that is solely focused on digital gift cards gives us the ability to cater our content directly to those who work within the industry," said Matias Marquez, founder of Buyatab, the supplier of online gift card technology and marketing services that created and oversees the event. "We wanted our attendees to be able to take away things that they could put into practice the next day and I think we were successful in doing that." 

Those in attendance spanned industries including hotel, retail, entertainment and dining, taking part in an agenda that tackled such topics as "Privacy & The Consumer," "Real Time Employee Recognition," and "Past, Present and the Future of eGift Cards."

The first day of the event featured a daylong Gift Card University, presented by the Gift Card Network and Powerhouse Brands, providing essential information about this sector for newcomers and those looking to refresh their skills. The following day began with a keynote from Claire Booth of market research firm Lux Insights, who discussed "Cutting Through the Fog." 

According to Marquez, one of the best-received sessions was "Gift Cards: Catnip for Fraudsters," presented by Buyatab CTO Chris Falk. "Overall, it was great to see people so engaged and eager to create conversations around digital gift cards and discuss what it means to them and their businesses," he said.

Of course, it was not all hard-hitting education.
 
"Having a full day of learning can be intense, so we try to balance that out with light-hearted activities," Marquez said. "Whether it's having a comedian act as our emcee or taking our guests on a journey through FlyOver Canada [which uses a spherical screen to give attendees the feeling of flight], our goal is to provide a memorable experience."