Research: Gift Cards Boost Consumer Spend

by Alex Palmer | November 21, 2017

First Data report finds gift cards encourage overspending and visiting stores they would not have otherwise.

National Gift Card Expands to Offer More Than 500 Brands

by Alex Palmer | November 07, 2017

Upgraded technology enhances gift card provider's offerings across U.S., Canada, and Europe.

Research: Consumer Deal-Seeking on the Rise

by Alex Palmer | October 06, 2017

Hawk Incentives report finds majority of consumers more likely to look for deals this year compared to last.

Designing a Consumer Incentive Program in a Fast-Changing Retail World

by Theresa McEndree | September 26, 2017

As retail shifts, incentive strategies must too.

New Partnership Expands Fuel Gift Card Options

by Alex Palmer | September 19, 2017

Integration between InComm OLS and National Bankcard Services simplifies gas card authorization for retailers and consumers.

Hawk Incentives Announces Refer-a-Friend Rebate Program

by Alex Palmer | August 22, 2017

Partnership with Extole enhances social potential of rebate promotions.

Cardpool Launches New Marketplace Option

July 25, 2017

The new offering allows gift card exchange sellers to set their own price.

Raise Launches New Mobile Digital Gift Card App

by Alex Palmer | June 19, 2017

Enhanced app includes improved geolocation and streamlined interface.

New Dining Advantage Gift Card Launched

by Alex Palmer | May 30, 2017

New offering from Entertainment aims to provide marketers with tool to acquire and retain customers.

National Gift Card Launches iTunes and Apple Music Gift Card Service

by Alex Palmer | May 23, 2017

New API provides digital gift cards in real-time.


Research Finds Gift Cards and Rebates Impact Customer Decisions

by Alex Palmer | May 09, 2017
New research from Blackhawk Network looks at how branded value motivates shoppers.

Using Gift Cards to Enhance Promotional Efforts

by Alex Palmer | April 18, 2017
Panel discussion explores what works and what's stopped working with gift card promos.