Designing a Consumer Incentive Program in a Fast-Changing Retail World

by Theresa McEndree | September 26, 2017

As retail shifts, incentive strategies must too.

New Partnership Expands Fuel Gift Card Options

by Alex Palmer | September 19, 2017

Integration between InComm OLS and National Bankcard Services simplifies gas card authorization for retailers and consumers.

Hawk Incentives Announces Refer-a-Friend Rebate Program

by Alex Palmer | August 22, 2017

Partnership with Extole enhances social potential of rebate promotions.

Cardpool Launches New Marketplace Option

July 25, 2017

The new offering allows gift card exchange sellers to set their own price.

Raise Launches New Mobile Digital Gift Card App

by Alex Palmer | June 19, 2017

Enhanced app includes improved geolocation and streamlined interface.

New Dining Advantage Gift Card Launched

by Alex Palmer | May 30, 2017

New offering from Entertainment aims to provide marketers with tool to acquire and retain customers.

National Gift Card Launches iTunes and Apple Music Gift Card Service

by Alex Palmer | May 23, 2017

New API provides digital gift cards in real-time.


Research Finds Gift Cards and Rebates Impact Customer Decisions

by Alex Palmer | May 09, 2017
New research from Blackhawk Network looks at how branded value motivates shoppers.

Using Gift Cards to Enhance Promotional Efforts

by Alex Palmer | April 18, 2017
Panel discussion explores what works and what's stopped working with gift card promos.

Flourish Conference Looks Beyond Gift Cards to Branded Currency

by Alex Palmer | April 11, 2017

First day of gathering tackles topics of collaboration and the future of gift cards and branded currency.

Report Provides Tips for Spotting Fraudulent Card Use

by Alex Palmer | March 21, 2017

Use of discounts, longer personal messages found to correlate with legitimate purchases.

CashStar Partners With Raise

by Alex Palmer | March 07, 2017

Integration with gift card marketplace aims to extend control and risk mitigation for merchants.