New Dining Advantage Gift Card Launched

by Alex Palmer | May 30, 2017

New offering from Entertainment aims to provide marketers with tool to acquire and retain customers.

National Gift Card Launches iTunes and Apple Music Gift Card Service

by Alex Palmer | May 23, 2017

New API provides digital gift cards in real-time.


Research Finds Gift Cards and Rebates Impact Customer Decisions

by Alex Palmer | May 09, 2017
New research from Blackhawk Network looks at how branded value motivates shoppers.

Using Gift Cards to Enhance Promotional Efforts

by Alex Palmer | April 18, 2017
Panel discussion explores what works and what's stopped working with gift card promos.

Flourish Conference Looks Beyond Gift Cards to Branded Currency

by Alex Palmer | April 11, 2017

First day of gathering tackles topics of collaboration and the future of gift cards and branded currency.

Report Provides Tips for Spotting Fraudulent Card Use

by Alex Palmer | March 21, 2017

Use of discounts, longer personal messages found to correlate with legitimate purchases.

CashStar Partners With Raise

by Alex Palmer | March 07, 2017

Integration with gift card marketplace aims to extend control and risk mitigation for merchants.

Blackhawk Network Launches Same-Day Rebate Reward Fulfillment

by Alex Palmer | February 28, 2017

On-the-Spot Rewards aims to simplify rebate process.

The Rise of Coalition Loyalty Programs

by Danielle Brown | January 25, 2017
Consumers are looking for flexibility in rewards, and brands are providing it.

Self-Purchasing of Gift Cards on the Rise

by Alex Palmer | January 24, 2017
First Data report also finds growth in physical gift cards.

Better Business Bureau Offers Gift Card Tips

by Alex Palmer | January 17, 2017
First on the organization's list is to research before buying.

Report: $46 Billion Spent on Gift Cards in 2016

by Alex Palmer | January 10, 2017
Employers spent $7 billion on cards for employees.