U.K.'s Park Group Partners With Giftango

by Kate Mulcrone | June 20, 2012
Giftango will manage and deliver digital gift cards to more than 6,000 of Park's corporate customers.

Marketing Innovators Partners With CashStar

June 06, 2012
Recognition provider Marketing Innovators will use CashStar to power its digital gift cards.

Legal Limbo for New Jersey Gift Cards

by George B. Delta, Esq. | June 05, 2012
New Jersey's Gift Card Law Has unintended consequences for the state.

Affinion Loyalty Group Launches Charitable 'Mall'

May 23, 2012
New product that allows supporters of their non-profit partners to shop online for gift cards and at the same time raise money for the organizations.

Ovation Rewards Adds Swissotel Gift Cards

May 23, 2012
Joining Fairmont and Raffles, Swissotel Hotels and Resorts gift cards are now available for purchase from Ovation Rewards.

IRF Study: Recipients Greatly Prefer Gift Cards to Cash

by Alex Palmer | May 08, 2012
Gift cards are a far more popular reward choice than cash, according to a new study from the Incentive Research Foundation.

NGC Gives Green on Arbor Day

by Alex Palmer | April 23, 2012
The National Gift Card Corporation has announced that it will donate a portion of its proceeds to the Arbor Day Foundation.

Cash Star's Web Gifting 2 Platform Delivers More Personalization

April 19, 2012
CashStar introduced its innovative Web Gifting 2 platform at last month's Prepaid Expo.

Parago's Incentive Gift Cards Reach $20 Million Milestone

by Alex Palmer | April 18, 2012
The popularity of prepaid incentive cards does not appear to be slowing.

SVM Launches Gasoline Rewards Program

by Alex Palmer | April 10, 2012
Gift card company SVM has announced the launch of a new business unit focused specifically on offering consumers gasoline rewards.

An Online World for Retailers and Catalog Merchants

by Donna M. Airoldi | April 04, 2012
Smart retailers and catalog merchants are leveraging the synergy among mobile and social gifting and online catalogs.

Are Print Catalogs Still Relevant?

by Donna M. Airoldi | March 30, 2012
In a world that's increasingly going digital, is there still a place for print catalogs? Industry experts  differ on this issue.